Rakuten Marketing 2019 Influencer Marketing Global Survey

Influencer marketing has continued to provide advertisers with authentic opportunities to tell their brand story to consumers. By leveraging the creative expression and organically grown audience from an influencer partner, a brand can reach new consumers and cultivate loyalty. Yet, marketers are asking how these partners will continue to drive measurable success. Through surveying 719 marketers and 3,500 consumers globally, Rakuten Marketing has created and released its 2019 Influencer Marketing Global Survey. This report aims to help bridge the gap to better understand influencers and their sustainable success. The following infographic contains a small portion of the great insights and data gained from our research but be sure to download the full report below.