Multichannel Marketing, Consumer Demand and Personalization: Interview with GameStop

At our recent DealMaker New York event that took place in June, we were able to sync up with a vast group of intellectual, experienced individuals to give insight on the challenges, wins and trends they’ve discovered in developing their brand’s voice, marketing strategies and more.

This video features GameStop’s Online Acquisition Manager, Matthew Gordon. In working with GameStop’s online services over the years, Matt has learned what marketing strategies have engaged GameStop’s consumers, as well as what has made the brand stand out in such a competitive marketplace full of constant advertising. Some things Matt focuses on in this interview are:

• The importance of utilizing an omni/multi-channel marketing approach and the different consumer-reach opportunities it gives.
• How consumer expectation/demand has evolved over time.
• Relevant and high-quality content is essential when competing against other online shopping platforms.

GameStop has seen great success through the years of working with the different Rakuten Marketing channels. With the holiday season rapidly approaching, an omnichannel approach to reach multiple consumers is crucial. In fact, Matt speaks to how through its multichannel efforts, GameStop was ranked the #1 retailer on Internet Retailer Magazine last year for its year-over-year (YOY) online traffic growth during the holiday season.