Insights

2017 Holiday Marketing Report: The Gift of Insight

Transform your holiday marketing campaigns with our 2017 Holiday Report! Rakuten Marketing is excited to release The Gift of Insight: 2017 Holiday Report, which is available now! The 2017 holiday season has been highly successful, breaking records and revealing new trends and consumer behaviors. With this report, marketers will learn the data and trends that […]

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Transform your holiday marketing campaigns with our 2017 Holiday Report!

Rakuten Marketing is excited to release The Gift of Insight: 2017 Holiday Report, which is available now!

The 2017 holiday season has been highly successful, breaking records and revealing new trends and consumer behaviors. With this report, marketers will learn the data and trends that shaped this holiday season. Information in this report comes from a comprehensive consumer survey, multi-channel advertising campaigns and up-to-date 2017 holiday shopping data from Thanksgiving, Black Friday and Cyber Monday.

Some of the things you’ll learn in this report include:

  • Shopping Behaviors and Timelines: Know exactly who was shopping and when they started and finished (or plan to finish!) their holiday shopping. Do you know what demographic was most likely to start shopping around Halloween? This report will teach you that!
  • Top Products and Shopping Budgets: Find out what your visitors and customers were shopping for this holiday season, and how much they planned to spend while doing it.
  • Key Purchase Decision Factors: What were the top promotions, types of deals, and reasons for consumers to make purchases this year? We took a look at performance metrics and surveys to find out.
  • Marketing and Holiday Shopping: What marketing strategies and channels shaped the holiday season for success? Find out, and learn how marketers can leverage this information going forward into 2018.

This report will help guide the rest of the holiday season. Gain all these insights, marketing tips and more below.

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