Affiliate Publisher Spotlight: The Penny Hoarder

This edition of Affiliate Publisher Spotlight features the Penny Hoarder, a personal finance website and sponsor for Rakuten Marketing DealMaker New York!

Q: Tell us a little about The Penny Hoarder.
A: The Penny Hoarder (SID: 1836613) is a personal finance website that reaches millions of readers each month. Our mission is to put more money in people’s pockets; we do this by sharing job opportunities, personal success stories, practical tips and more. Whether you’re looking for information on weekend side hustles, ways to shave dollars off your grocery budget, or the differences between an IRA or 401(k), we’re here to help you make and save more money.

Q: Can you share some company highlights with us?
A: The Penny Hoarder sees between 12 million and 17 million unique readers a month and has over 6.5 million Facebook fans. In 2017, Inc. 5000 ranked The Penny Hoarder as the No. 1 fastest-growing private media company in the U.S. for the second consecutive year and #25 on the overall list of the fastest-growing private companies in America.

Q: What kind of advertisers partner well with The Penny Hoarder?
A: Those looking to reach a primarily female millennial mobile audience with a product/service which helps them make, save or grow their money.

Q: Tell us a fun fact!
A: The Penny Hoarder’s birthday is December 11, 2010.

Q: What new products are you offering?
A: We are in the process of offering Branded Video Storytelling and Daily Email Newsletter Feature Placements to our partners.

Q: Describe The Penny Hoarder in one word.
A: Inspiring.

Q: What’s next for you?
A: We plan to roll out our Branded Video Storytelling opportunity allowing brands to connect with our 6.5 million Facebook fans bringing their unique value proposition to life!

Like many traditional media companies, we rely on advertising to make money; however, we differ from traditional media companies in the sense that we do not rely on display, banner, pre-roll or pop-up ads. We make money via performance marketing (CPC, CPL, CPI). We work directly with clients to help them see an ROI through their advertising and we’re paid for our performance. A lot of publishers don’t control the ads on their website; with native, not only do we decide who our advertisers are, we hand-pick those which offer something our readers actually want.

If you are interested in partnering with The Penny Hoarder, search SID 1836613 in the Advertiser Dashboard. Be sure to meet with them at DealMaker New York!