Insights

Whitepaper: Defining the GDPR Impact on Digital Advertising

Read our New Whitepaper: Defining the GDPR Impact on Digital Advertising Rakuten Marketing has published a new whitepaper that outlines the UK compliance framework for the General Data Protection Regulation (GDPR). This data-rich resource titled Defining the GDPR Impact on Digital Advertising provides information and expert insights on the following topics: The impact the GDPR will have on UK advertisers […]

Avatar of

Read our New Whitepaper:
Defining the GDPR Impact on Digital Advertising

Whitepaper: Defining the GDPR Impact on Digital Advertising

Rakuten Marketing has published a new whitepaper that outlines the UK compliance framework for the General Data Protection Regulation (GDPR). This data-rich resource titled Defining the GDPR Impact on Digital Advertising provides information and expert insights on the following topics:

  • The impact the GDPR will have on UK advertisers and publishers
  • The foundation that advertisers and publishers need to understand to be compliant with the GDPR
  • Ways the European Citizens are responding to the new legislation
  • Action brands need to take to become GDPR-compliant by the May 25 deadline
  • The benefits of gathering consent for GDPR-compliant brands
  • How to support the delivery of more consumer-friendly ads and online marketing experiences
  • The resulting impact to advertisers, publisher and consumers

Through this whitepaper, advertisers and publishers will gain valuable information on the GDPR to help achieve compliance and market success. Click here to download the full whitepaper and be sure to stay tuned for more GDPR communications in the future.

 

Avatar of

Related Posts

September 30, 2022
Insights

Affiliate Travel Trends

There is no doubt that it has been a turbulent few years for the travel industry. However, despite concerns over inflation, cancelled or disrupted trips, UK consumers are still eager to escape – they want to get away, and are willing to do the leg work to make sure it is worth their while.  In […]
Linkless-Tracking
April 13, 2022
Insights

Rakuen Advertising Launches Linkless Code Tracking

Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers. This solution takes the power of affiliate marketing beyond traditional channels into social, connected TV, print media, podcasts and more, helping brands to elevate their affiliate strategy and reach consumers where they choose to spend their time. Linkless Code Tracking is an […]
Two men looking at a tablet
January 31, 2022
Insights

Global Affiliate Orders Soar in Q4

The dust has settled on 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be a behavioural shift to content commerce or the resurgence of advertiser verticals to pre-pandemic levels. To support our advertisers and publisher partners in planning for […]