News

Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally.   Today, we’re proud to share that our team’s dedication and strategic expertise were recognised at the Global Performance Marketing […]

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue – one thing that’s been demonstrated is the ability of affiliate marketing to deliver reliable revenue to advertisers and publishers. With our affiliate report for 2022 – Affiliate: The Resilient Revenue Driver – we’re […]

We are deeply saddened to hear of the passing of Her Majesty Queen Elizabeth II, and we join the nation in mourning and celebrating an extraordinary life. Her Majesty spent 70 years in service to millions globally, including the UK and the Commonwealth. Through a life of service, a wife, mother, grandmother, and public servant […]

We are pleased to announce that Rakuten Advertising has recently been awarded an EcoVadis Silver Medal in recognition of our continued commitment to improving sustainability across our business operations. This award places us in the top 25% of companies for sustainability. EcoVadis is the world’s most trusted provider of business sustainability ratings, intelligence and collaborative […]

Rakuten Advertising in partnership with Innovid recently launched interactive connected TV (CTV) formats. Interactive CTV ad formats generate a higher level of engagement with audiences by merging personalized ad experiences with direct next steps for viewers to take like scanning QR codes or using coupons. These new interactive ad formats are available to run across […]

Like everyone around the world, we at Rakuten Advertising are closely watching events unfold in Ukraine and throughout the region.   We proudly maintain a workforce of talented individuals in Ukraine and have sister companies with hundreds of employees in Ukraine, Russia and Belarus. We have confirmed their safety, asked them to prioritise their well-being and […]

We are honoured to have been voted the Best Affiliate Network for the 11th consecutive year by our partners and clients in the industry.  Every year, mThink conducts the most extensive research survey in the performance marketing industry to identify the top affiliate networks. The survey, fielded by over 25,000 advertisers, publishers and agencies, identifies the top affiliate […]

Rakuten Advertising has launched our industry first Affiliate Forecasting tool. The newly launched feature provides strategic forecasts and allows advertisers to better maximise affiliate performance and understand the impact of budget changes. Affiliate Forecasting is available within our Insights & Analytics Portal (IAP) and sits alongside Trends and Custom Network Insights. Through this new feature, […]

We have recently collaborated with the IAB Europe – the European-level association for the digital marketing and advertising ecosystem – on its new guide ‘The Programmatic CTV Opportunity in Europe’. In this guide, the IAB Europe explores the growing demand for connected TV (CTV) across Europe, driven largely in recent months by the global COVID-19 […]