Marketing Strategies

Messaging is an endemic, global behaviour across social and demographic groups – it’s an undeniable truth. As such, those behind advertising campaigns need to treat messaging platforms as a key facet of a successful media plan. This allows them to reach some of the most engaged, focused consumers in at a time when they literally […]

UpSellit, a fully managed cart abandonment solution, drives major growth for Floom Floom is a flower delivery service that helps customers send flowers from independent florists across the UK. Faced with the dilemma of optimising underperforming traffic across specific UK postal codes, Floom recognised the value of outsourcing this innovation to leading technology partner, UpSellit. […]

Launched in 2009, Savoo is the international arm of US coupon giant, Savings.com and has quickly expanded to become a key player within the voucher space. With an increasingly crowded voucher space, Savoo has evolved in order to continue to provide advertisers and users the best possible service. Savoo wanted to make a more significant […]

The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are some obstacles brands and publishers must prepare for. To support their peers in planning, the Rakuten Advertising International Collective (RAIC) recently caught up to discuss […]

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that supports direct revenue, drives awareness, and aligns with emerging advertiser priorities. To understand how advertisers can make commissioning strategies work smarter and harder for them, […]

The generally accepted rule of advertising states a consumer must see an advert seven times for it to settle in. This has been the basis for traditional TV broadcasting strategies for decades. Despite streaming services being a relatively younger sector, research from Rakuten Advertising has shown that in some markets brand recall is now higher […]

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programmes to encourage repeat purchases and remarketing emails and advertising. While these strategies are effective and should remain a core focus of a consumer marketing campaign, there are additional tools at a marketer’s disposal to […]

With the COVID-19 pandemic accelerating interest in online banking and financial product brands in the financial services industry are spending more on digital advertising than ever. eMarketer projects that financial services advertisers will spend £14.62 billion on digital channels this year – that is nearly double the £8.08 billion they spent in 2017. With digital […]

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising are working to do our bit. Last year, we launched the Rakuten Advertising Forest and, to date, have planted over 18,200 trees on behalf of […]