Marketing Strategies

The Power of Context – A Messaging-first Society

Messaging is an endemic, global behaviour across social and demographic groups – it’s an undeniable truth. As such, those behind advertising campaigns need to treat messaging platforms as a key facet of a successful media plan. This allows them to reach some of the most engaged, focused consumers in at a time when they literally […]
Global Performance Marketing Awards Winners Badge

Rakuten Advertising Wins Big at the GPMAs 

Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally.   Today, we’re proud to share that our team’s dedication and strategic expertise were recognised at the Global Performance Marketing […]

Affiliate Travel Trends

There is no doubt that it has been a turbulent few years for the travel industry. However, despite concerns over inflation, cancelled or disrupted trips, UK consumers are still eager to escape – they want to get away, and are willing to do the leg work to make sure it is worth their while.  In […]
Marketing Strategies

Publisher Case Study: UpSellit x Floom

UpSellit, a fully managed cart abandonment solution, drives major growth for Floom Floom is a flower delivery service that helps customers send flowers from independent florists across the UK. Faced with the dilemma of optimising underperforming traffic across specific UK postal codes, Floom recognised the value of outsourcing this innovation to leading technology partner, UpSellit. […]

New Report – Affiliate: The Resilient Revenue Driver

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue – one thing that’s been demonstrated is the ability of affiliate marketing to deliver reliable revenue to advertisers and publishers. With our affiliate report for 2022 – Affiliate: The Resilient Revenue Driver – we’re […]

Her Majesty Queen Elizabeth II

We are deeply saddened to hear of the passing of Her Majesty Queen Elizabeth II, and we join the nation in mourning and celebrating an extraordinary life. Her Majesty spent 70 years in service to millions globally, including the UK and the Commonwealth. Through a life of service, a wife, mother, grandmother, and public servant […]

Publisher Spotlight: Savoo


Launched in 2009, Savoo is the international arm of US coupon giant, and has quickly expanded to become a key player within the voucher space. With an increasingly crowded voucher space, Savoo has evolved in order to continue to provide advertisers and users the best possible service. Savoo wanted to make a more significant […]

RAIC Insights: Peak Planning 2022

The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are some obstacles brands and publishers must prepare for. To support their peers in planning, the Rakuten Advertising International Collective (RAIC) recently caught up to discuss […]

Rakuten Advertising Awarded EcoVadis Silver Medal for Sustainability

We are pleased to announce that Rakuten Advertising has recently been awarded an EcoVadis Silver Medal in recognition of our continued commitment to improving sustainability across our business operations. This award places us in the top 25% of companies for sustainability. EcoVadis is the world’s most trusted provider of business sustainability ratings, intelligence and collaborative […]

Insights from our Financial Networking Mixer at DealMaker Europe

Over the last couple of years, the finance sector has seen exponential growth from wealth management apps, innovative payment methods, buy-now-pay-later services and credit management services. To celebrate and bring together this thriving and innovative sector, we hosted a special financial services networking mixer during DealMaker Europe last month. Over 40 leading advertisers, publishers and […]

Smart Affiliate Commissioning Strategies

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that supports direct revenue, drives awareness, and aligns with emerging advertiser priorities. To understand how advertisers can make commissioning strategies work smarter and harder for them, […]

The Power of Context: CTV Drives 60% Brand Recall

The generally accepted rule of advertising states a consumer must see an advert seven times for it to settle in. This has been the basis for traditional TV broadcasting strategies for decades. Despite streaming services being a relatively younger sector, research from Rakuten Advertising has shown that in some markets brand recall is now higher […]

DealMaker Europe 2022 Highlights

DealMaker Europe 2022

On 9th June 2022, we were thrilled to return to The Brewery for DealMaker Europe 2022 – a day of insights, innovation and of course, networking and deal-making. It had been a long two years’ not being able to host our events in-person and we were delighted to welcome more than 500 advertisers, publishers, and […]

European Golden Link Awards Winners

Golden Link Awards

Now in its third year, the European Golden Link Awards celebrate our network’s most innovative and exceptional affiliate campaigns, teams, and companies. After a virtual event last year, we were excited to host this year’s ceremony in-person in the afternoon of DealMaker Europe. Hosted by the hilarious Cally Beaton, the ceremony proved to be an […]