The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb the messages you’re looking to get across. This approach is woven into existing strategic models based on demographics, and with it a 360-degree picture of […]
Advertisers: Learn how to create coupon offers and leverage affiliate partnerships to create a personalized shopping experience for your customers in this blog post. Personalization isn’t a new concept in marketing, but it is one that’s becoming more important. A report from Accenture and cited on 360sociable noted that 73% of consumers prefer to do business […]
DealMaker Scottsdale 2o2o is almost here! Whether you need more convincing or more leverage to convince your boss to let you attend, this list will help. The following are 10 reasons why you should join us in Scottsdale on Feb 10th and 11th if you haven’t yet booked your ticket. 1. We keep you energized To help […]
Launched in 2009, Savoo is the international arm of US coupon giant, Savings.com and has quickly expanded to become a key player within the voucher space. With an increasingly crowded voucher space, Savoo has evolved in order to continue to provide advertisers and users the best possible service. Savoo wanted to make a more significant […]
The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are some obstacles brands and publishers must prepare for. To support their peers in planning, the Rakuten Advertising International Collective (RAIC) recently caught up to discuss […]
We are pleased to announce that Rakuten Advertising has recently been awarded an EcoVadis Silver Medal in recognition of our continued commitment to improving sustainability across our business operations. This award places us in the top 25% of companies for sustainability. EcoVadis is the world’s most trusted provider of business sustainability ratings, intelligence and collaborative […]
Over the last couple of years, the finance sector has seen exponential growth from wealth management apps, innovative payment methods, buy-now-pay-later services and credit management services. To celebrate and bring together this thriving and innovative sector, we hosted a special financial services networking mixer during DealMaker Europe last month. Over 40 leading advertisers, publishers and […]
Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that supports direct revenue, drives awareness, and aligns with emerging advertiser priorities. To understand how advertisers can make commissioning strategies work smarter and harder for them, […]
The generally accepted rule of advertising states a consumer must see an advert seven times for it to settle in. This has been the basis for traditional TV broadcasting strategies for decades. Despite streaming services being a relatively younger sector, research from Rakuten Advertising has shown that in some markets brand recall is now higher […]
On 9th June 2022, we were thrilled to return to The Brewery for DealMaker Europe 2022 – a day of insights, innovation and of course, networking and deal-making. It had been a long two years’ not being able to host our events in-person and we were delighted to welcome more than 500 advertisers, publishers, and […]
Now in its third year, the European Golden Link Awards celebrate our network’s most innovative and exceptional affiliate campaigns, teams, and companies. After a virtual event last year, we were excited to host this year’s ceremony in-person in the afternoon of DealMaker Europe. Hosted by the hilarious Cally Beaton, the ceremony proved to be an […]