Insights

Whitepaper: Consent Based Digital Advertising

Rakuten Marketing has made available it’s second GDPR whitepaper the explores the legal basis for processing European consumer data under the new regulations. The whitepaper was produced as part of a continued effort to educate advertisers, publishers and the industry on the GDPR. Read our New Whitepaper: Consent Based Digital Advertising  Key topics discussed in this […]

Avatar of

Rakuten Marketing has made available it’s second GDPR whitepaper the explores the legal basis for processing European consumer data under the new regulations. The whitepaper was produced as part of a continued effort to educate advertisers, publishers and the industry on the GDPR.

Read our New Whitepaper: Consent Based Digital Advertising 

Key topics discussed in this white paper are:

  • The legal basis for processing data
  • The difference between “consent” and “legitimate interest,” as well as guidance on why advertisers and publishers should support consumer privacy by adopting the consent model
  • The benefits GDPR has for affiliate and display marketing channels
  • Consumer impact of GDPR
  • How brands can leverage GDPR within their digital advertising programs along with highlighting key business benefits.

Whitepaper: Consent-Based Digital Advertising in GDPR

Rakuten Marketing will be releasing another whitepaper before the final GDPR deadline of May 25, 2018. You can find the first GDPR whitepaper Defining the GDPR Impact on Digital Advertising here.

Avatar of

Related Posts

August 25, 2022
Insights

RAIC Insights: Peak Planning 2022

The holiday season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are some obstacles brands and publishers must prepare for. To support their peers in planning, the Rakuten Advertising International Collective (RAIC) recently caught up to discuss strategies […]
April 5, 2022
Insights

Consumer Study: The Power of Context

The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviours. The reason for this optimism is two-fold: Firstly, the research identified direct returns from advertising on CTV; the statistics show that viewers are purchasing searched-for items advertised on streaming services […]
January 26, 2022
Insights

Global Affiliate Orders Soar in Q4

The dust has settled on 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be a behavioural shift to content commerce or the resurgence of advertiser verticals to pre-pandemic levels. To support our advertisers and publisher partners in planning for […]