News

Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally. Today, we’re proud to share that our team’s dedication and strategic expertise were recognised at the Global Performance Marketing […]

This month, our new and notable publishers featured have cemented their presence across key Southeast Asian markets, including Malaysia, Singapore and Thailand. These local publishers help advertisers reach audiences in-region, increase exposure and drive revenue. Introducing the new and notable publishers of October 2022: ACCESSTRADE, Beauty Insider and Glitz. ACCESSTRADE Thailand | SID: 3906408 | Active Market: Thailand ACCESSTRADE […]

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue – one thing that’s been demonstrated is the ability of affiliate marketing to deliver reliable revenue to advertisers and publishers. With our affiliate report for 2022 “Affiliate: The Resilient Revenue Driver“ we’re unapologetically focusing […]

This month, our new and notable publishers focus on providing the best deals for their customers. They allow shoppers worldwide to access a range of cashback offers, coupons and discounts, and to be part of a community. Meet the new and notable publishers of July 2022: RewardPay, Collect Offers, VoucherCodes and REVERSIBLE. RewardPay | SID: 3704150 | Active […]

This month, our new and notable publishers put user experience first. From coupons that are checked and updated daily, to organically bundling products to increase cart value and a reviews site that knows exactly what’s good for the customer, there’s a partner for every marketing objective. Introducing the new and notable publishers of April 2022: […]

Rakuten Advertising in partnership with Innovid recently launched interactive connected TV (CTV) ad formats. Interactive CTV ad formats generate a higher level of engagement with audiences by merging personalised ad experiences with direct next steps for viewers to take like scanning QR codes or using coupons. These new interactive ad formats are available to run […]

Rakuten Advertising is excited to launch Linkless Code Tracking for advertisers and publishers. This solution takes the power of affiliate marketing beyond traditional channels into social, connected TV, print media, podcasts and more, helping brands to elevate their affiliate strategy and reach consumers where they choose to spend their time. Linkless Code Tracking is an […]

The team at Rakuten Advertising is always on the lookout for new and notable publishers in the affiliate industry. Whether you’re looking to connect with a charity partner or reach new audiences through content creators, there’s a publisher on the network for every brand. Introducing the new and notable publishers of March 2022: GiveGet, HiMiaMia […]

Like everyone around the world, we at Rakuten Advertising are closely watching events unfold in Ukraine and throughout the region.   We proudly maintain a workforce of talented individuals in Ukraine and have sister companies with hundreds of employees in Ukraine, Russia and Belarus. We have confirmed their safety, asked them to prioritise their well-being and […]