Marketing Strategies

Rakuten Advertising recently caught up with Mell Hussin, Client Success Manager at Involve Asia, to discuss how the team connects advertisers with publishers in different Southeast Asian (SEA) countries. Involve Asia is present in multiple markets across the region and is particularly active in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. As part of […]

As part of the Publisher Spotlight series, Rakuten Advertising sat down with Hayato Nakata, CEO of ACCESSTRADE Malaysia and COO of ACCESSTRADE Singapore, to explore how the publisher became one of the leading affiliate sub-networks in Southeast Asia (SEA). Hayato revealed the strategy behind ACCESSTRADE’s success such as combining SEO, content and reward publishers to help […]

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that supports direct revenue, drives awareness, and aligns with emerging advertiser priorities. To understand how advertisers can make commissioning strategies work smarter and harder for them, […]

Traditionally, affiliate marketing has been used as a lower funnel channel with the purpose of driving sales. Now, it has evolved well beyond the last click and plays an instrumental role in the entire customer journey, from awareness to advocacy and all the steps in between. In a world of savvy customers, reaching them in […]

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising. While these strategies are effective and should remain a core focus of a consumer marketing campaign, there are additional tools at a marketer’s disposal to […]

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach from businesses, governments and citizens. Like many, we at Rakuten Advertising are working to do our bit. Last year, we launched the Rakuten Advertising Forest and, to date, have planted over 18,200 trees on behalf […]

As part of our Publisher Spotlight series, Rakuten Advertising recently spoke to Terence Quah, Director of Affiliate Partnerships at Pace, a Singapore-based fintech company with buy-now pay-later (BNPL) solutions. Terence explains how Pace can help brands throughout all stages of the customer journey, from brand awareness to purchase, via its virtual Pace Card and loyalty […]

As we continue to celebrate International Women’s Day, Rakuten Advertising had a chat with Sali Sasi, Co-Founder of Her Black Book, a premium shopping app created for women, by women. Sali describes the inspiration behind Her Black Book, the opportunity for retailers to connect with savvy women who love to shop, their exciting roadmap for […]

Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigate this shift, advertisers are increasingly turning to the affiliate channel to reach and engage consumers throughout the sales funnel. The finance vertical is unlike traditional retail when it comes to affiliate marketing. The sales funnel differs, […]