Insights

The holiday season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are some obstacles brands and publishers must prepare for. To support their peers in planning, the Rakuten Advertising International Collective (RAIC) recently caught up to discuss strategies […]

The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviours. The reason for this optimism is two-fold: Firstly, the research identified direct returns from advertising on CTV; the statistics show that viewers are purchasing searched-for items advertised on streaming services […]

The dust has settled on 2021, and the affiliate industry is looking forward to the year ahead. Recent years have taught the industry to prepare for anything, whether it be a behavioural shift to content commerce or the resurgence of advertiser verticals to pre-pandemic levels. To support our advertisers and publisher partners in planning for […]

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behaviour combined with privacy regulations have brands and agencies constantly on their toes as they seek out the most effective strategies to engage and ultimately convert consumers. To support agencies, brands and publisher […]

As we head towards the finish line of 2021, the results of the November holiday and peak shopping period are in. With the month including the key retail dates of Click Frenzy, Singles’ Day and Cyber Weekend, Rakuten Advertising network data provides insight into publisher and retail performance, and APAC consumer shopping habits. Looking at […]

With Click Frenzy (November 9-11) and Singles’ Day (November 11) behind us, marketers have their eyes set on Cyber Weekend. Rakuten Advertising’s network data echoes broader regional and industry trends, and can be used to help brands and publishers prepare for the upcoming holiday period.   Overall network data shows that while the 3-day period that covers both […]

Today Rakuten Advertising launches A 5-stage Blueprint for High-Performance Affiliate Marketing. The blueprint provides both advertisers and publishers with insights into the strategic value of affiliate marketing throughout the customer journey. Based on discussions in the first meetings of the Rakuten Advertising International Collective (RAIC), the blueprint features comments from leading advertisers such as Harvey […]

As we move into the second half of 2021, peak planning is front of mind for marketers. To help our advertiser and publisher partners prepare for the busiest retail period of the year, Rakuten Advertising has collated data-led strategies spanning across affiliate and media channels. With more consumers shopping online than ever before and increasing […]

As a low-risk, low-cost model, the affiliate channel is primed to facilitate international expansion and working with a global affiliate network makes perfect sense. It’s logical to expect a global network with offices around the world to be able to launch your brand in new markets – and rightly so. For brands that don’t have […]