The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb the messages you’re looking to get across. This approach is woven into existing strategic models based on demographics, and with it a 360-degree picture of […]
Advertisers: Learn how to create coupon offers and leverage affiliate partnerships to create a personalized shopping experience for your customers in this blog post. Personalization isn’t a new concept in marketing, but it is one that’s becoming more important. A report from Accenture and cited on 360sociable noted that 73% of consumers prefer to do business […]
DealMaker Scottsdale 2o2o is almost here! Whether you need more convincing or more leverage to convince your boss to let you attend, this list will help. The following are 10 reasons why you should join us in Scottsdale on Feb 10th and 11th if you haven’t yet booked your ticket. 1. We keep you energized To help […]
The Golden Link Awards, Asia-Pacific celebrates Rakuten Advertising’s most innovative and exceptional affiliate campaigns, teams and companies across the region. After two years of virtual award ceremonies, we were excited to host this year’s ceremony in-person, closing DealMaker APAC in style. Hosted by our very own Hannah Da Silva, the ceremony was an evening of […]
The holiday season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are some obstacles brands and publishers must prepare for. To support their peers in planning, the Rakuten Advertising International Collective (RAIC) recently caught up to discuss strategies […]
The Golden Link Awards has become a key event and celebration for our affiliate network, rewarding excellence and innovation in the performance marketing, retail and e-commerce industries. This year, the award ceremony for the Golden Link Awards, Asia-Pacific will be held in-person at DealMaker APAC in Sydney, Australia. Join us on Thursday, 1st September 2022 […]
Afterpay Overview Afterpay is a global buy-now pay-later platform that allows customers to take control of their budget by splitting payments in four fortnightly instalments. Afterpay is a no cost service to the customer if instalments are made on time, for both online and in-store purchases. Afterpay appeals to a savvy next generation shopper, with […]
Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that supports direct revenue, drives awareness, and aligns with emerging advertiser priorities. To understand how advertisers can make commissioning strategies work smarter and harder for them, […]
After two long years, we are thrilled to announce that our performance marketing community can connect face-to-face once again at Rakuten Advertising’s DealMaker Asia-Pacific 2022. This year, we will be hosting our DealMaker APAC at Four Seasons situated in the heart of Sydney on Thursday, 1st September. Registration has launched, so be sure to book your […]
Traditionally, affiliate marketing has been used as a lower funnel channel with the purpose of driving sales. Now, it has evolved well beyond the last click and plays an instrumental role in the entire customer journey, from awareness to advocacy and all the steps in between. In a world of savvy customers, reaching them in […]
This month, our new and notable publishers focus on providing the best deals for their customers. They allow shoppers worldwide to access a range of cashback offers, coupons and discounts, and to be part of a community. Meet the new and notable publishers of July 2022: RewardPay, Collect Offers, VoucherCodes and REVERSIBLE. RewardPay | SID: 3704150 | Active […]