Rakuten Advertising Wins Big at the GPMA’s

Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally. Today, we’re proud to share that our team’s dedication and strategic expertise were recognised at the Global Performance Marketing […]
Marketing Strategies

Publisher Spotlight: Involve Asia

Rakuten Advertising recently caught up with Mell Hussin, Client Success Manager at Involve Asia, to discuss how the team connects advertisers with publishers in different Southeast Asian (SEA) countries. Involve Asia is present in multiple markets across the region and is particularly active in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. As part of […]

New & Notable Publishers: October 2022

This month, our new and notable publishers featured have cemented their presence across key Southeast Asian markets, including Malaysia, Singapore and Thailand. These local publishers help advertisers reach audiences in-region, increase exposure and drive revenue. Introducing the new and notable publishers of October 2022: ACCESSTRADE, Beauty Insider and Glitz. ACCESSTRADE Thailand | SID: 3906408 | Active Market: Thailand ACCESSTRADE […]
Marketing Strategies

Publisher Spotlight: ACCESSTRADE

As part of the Publisher Spotlight series, Rakuten Advertising sat down with Hayato Nakata, CEO of ACCESSTRADE Malaysia and COO of ACCESSTRADE Singapore, to explore how the publisher became one of the leading affiliate sub-networks in Southeast Asia (SEA). Hayato revealed the strategy behind ACCESSTRADE’s success such as combining SEO, content and reward publishers to help […]

New Report – Affiliate: The Resilient Revenue Driver

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue – one thing that’s been demonstrated is the ability of affiliate marketing to deliver reliable revenue to advertisers and publishers. With our affiliate report for 2022 “Affiliate: The Resilient Revenue Driver“ we’re unapologetically focusing […]

DealMaker APAC 2022 Highlights

After a three-year hiatus, DealMaker APAC returned to the stage at Four Seasons Sydney on Thursday, 1st September 2022. The event brought together nearly 300 of the best and brightest advertisers, publishers and agencies for an exciting day of insights, innovation and networking opportunities, making it the biggest DealMaker APAC yet. A big thank you […]

Golden Link Awards, Asia-Pacific 2022 Winners

The Golden Link Awards, Asia-Pacific celebrates Rakuten Advertising’s most innovative and exceptional affiliate campaigns, teams and companies across the region. After two years of virtual award ceremonies, we were excited to host this year’s ceremony in-person, closing DealMaker APAC in style. Hosted by our very own Hannah Da Silva, the ceremony was an evening of […]

RAIC Insights: Peak Planning 2022

The holiday season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are some obstacles brands and publishers must prepare for. To support their peers in planning, the Rakuten Advertising International Collective (RAIC) recently caught up to discuss strategies […]

Golden Link Awards, Asia-Pacific 2022 Finalists

The Golden Link Awards has become a key event and celebration for our affiliate network, rewarding excellence and innovation in the performance marketing, retail and e-commerce industries. This year, the award ceremony for the Golden Link Awards, Asia-Pacific will be held in-person at DealMaker APAC in Sydney, Australia. Join us on Thursday, 1st September 2022 […]

DealMaker Sponsor Spotlight: Afterpay

Afterpay Overview Afterpay is a global buy-now pay-later platform that allows customers to take control of their budget by splitting payments in four fortnightly instalments. Afterpay is a no cost service to the customer if instalments are made on time, for both online and in-store purchases. Afterpay appeals to a savvy next generation shopper, with […]

Smart Affiliate Commissioning Strategies

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that supports direct revenue, drives awareness, and aligns with emerging advertiser priorities. To understand how advertisers can make commissioning strategies work smarter and harder for them, […]

DealMaker APAC 2022

After two long years, we are thrilled to announce that our performance marketing community can connect face-to-face once again at Rakuten Advertising’s DealMaker Asia-Pacific 2022. This year, we will be hosting our DealMaker APAC at Four Seasons situated in the heart of Sydney on Thursday, 1st September. Registration has launched, so be sure to book your […]

The Affiliate Funnel: From Prospects to Purchase

Traditionally, affiliate marketing has been used as a lower funnel channel with the purpose of driving sales. Now, it has evolved well beyond the last click and plays an instrumental role in the entire customer journey, from awareness to advocacy and all the steps in between. In a world of savvy customers, reaching them in […]

New and Notable Publishers: July 2022

This month, our new and notable publishers focus on providing the best deals for their customers. They allow shoppers worldwide to access a range of cashback offers, coupons and discounts, and to be part of a community. Meet the new and notable publishers of July 2022: RewardPay, Collect Offers, VoucherCodes and REVERSIBLE. RewardPay | SID: 3704150 | Active […]