DMEXCO 2019: Rakuten Marketing’s Survival Guide

Wednesday 11th September 2019 marks the 10-year anniversary of DMEXCO.

Since its inception in 2009, DMEXCO staked its claim as one of the largest digital marketing conferences in Europe. Taking place at KoelnMesse in Cologne, Germany, more than 1,000 companies and 41,000 visitors travel from around the world to immerse themselves in the latest industry trends.
Rakuten Marketing will be exhibiting throughout this year’s two-day event, teaming up with sister companies Rakuten Germany, Rakuten France and Rakuten Aquafadas.

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As seasoned attendees of the conference, we have compiled our top tips on how to tackle DMEXCO like a pro! Keep reading ahead to find out how you can make the absolute most out of your attendance, and where you can find us.

Download the DMEXCO app

When it comes to big conferences, organisation is pivotal. Our best suggestion is to download the official DMEXCO App. Using the app, you can store your tickets, create your own conference agenda, and explore exclusive content. You can also build your own profile, and connect with other attendees and exhibitors. The opportunities to expand your network are only a download away…

Keep in the loop on social media

Whilst the DMEXCO app is a great way to connect with potential prospects, some attendees prefer to keep in touch using social media. Maximise your potential of making new connections by joining groups on LinkedIn and following relevant hashtags, such as #DMEXCO and #DMEXCO2019. Here’s a link to one of the groups to get you started!

Get your travel and accommodation sorted ASAP

With 41,000 people visiting Cologne specifically for DMEXCO, the demand for transport and accommodation is high. If you haven’t sorted your hotel and transport to Cologne, book sooner rather than later – prices are only going to increase!
Getting around the city and to KoelnMesse has also never been easier. We recommend using an app such as Citymapper so you can navigate your way around (and they offer recommendations using every available mode of transport – you’re spoiled for choice!).

Get a good night’s sleep – you’ll have a long night ahead of you

DMEXCO has an esteemed reputation for being a digital marketing hub, but it also has a reputation for unbelievable afterparties. As such, Rakuten is pleased to announce that we are an official sponsor for OMClub’s 2019 DMEXCO afterparty!

You can never be too prepared – bring pens and paper

Whilst DMEXCO is a digital event, sometimes, technology doesn’t always work in our favour, and our devices run out of battery. Avoid missing out on your next connection by bringing a pen and notebook with you to jot down people’s contact details. Some might say it’s old fashioned – we say it’s responsible!

Stay hydrated – pop over to Rakuten Marketing’s stand

Spanning over three different halls, the size of DMEXCO should not be underestimated. To keep you going, we have a variety of drinks to help you stay hydrated at our stand! Come and find us in Hall 8, Stand A018 and join us for a coffee, or even an alcoholic drink or two – our Happy Hour starts at 16:30 on the first day.
Whilst you’re at it, why not book in a meeting with someone from the Rakuten Marketing team? Drop us a line on rm-berlin@mail.rakuten.com.

Follow-up with the people you meet

After meeting plenty of new faces, it goes without saying that people are likely to forget to get in towith you. If you’ve had a great conversation with a prospect, connect with them on social media ASAP. Get in touch a few days after the event to ensure both parties have had ample time to rest – if this is your first time attending, DMEXCO can really take it out of you!

Come and find us on the day

Discover how Rakuten Marketing can improve your performance marketing strategies by meeting our experts in Hall 8, Booth A018. Voted as the #1 Affiliate Marketing Network for eight consecutive years, Rakuten Marketing works with more than 150,000 publishers around the globe. With our solutions spanning Affiliate, Display, and Search, make an inquiry to meet with us here.

We look forward to seeing you at DMEXCO 2019!