News

Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally.   Today, we’re proud to share that our team’s dedication and strategic expertise were recognized at the Global Performance Marketing […]

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue – one thing that’s been demonstrated is the ability of affiliate marketing to deliver reliable revenue to advertisers and publishers. With our affiliate report for 2022 – Affiliate: The Resilient Revenue Driver – we’re […]

We’re excited to announce that this year’s annual mThink Blue Book survey is now open! For the last 11 years, Rakuten Advertising has been named the world’s top affiliate network, and the best affiliate network for advertisers, by mThink, publishers of the Blue Book performance marketing network rankings. The Blue Book Best Cost Per Sale (CPS) Affiliate Networks […]

Our client service teams have been diligently at work creating award-winning performance marketing strategies and producing stellar results for our advertising clients. Today we are proud to announce that Rakuten Advertising has continued its streak of industry recognition for these successful campaigns! This is the inaugural year for PerformanceIn’s US Partnership Awards which seek to […]

Rakuten Advertising, in partnership with Innovid, recently launched its Interactive Connected TV (CTV) Ad Format available to advertisers and agencies via Rakuten TV and Rakuten Viki. CTV Interactive Ad formats generate a higher level of engagement with audiences by combining dynamic and native ad elements with a call-to-action in the form of a QR or […]

Rakuten Advertising’s search team has done it again! The hardworking search team continues to receive industry recognition for the innovative solutions and strategies that it creates for our clients. Skai has just announced that Rakuten Advertising and Backcountry have won the ShopAble Media Award in Data Intelligence. This award recognizes true innovation in leveraging data […]

The Search team at Rakuten Advertising continues its streak of industry recognition for the hard work they put into generating innovative campaigns for our clients. Rakuten Advertising is thrilled to announce that we have been shortlisted for the Digiday Content Marketing Award for Best Use of Data. These awards recognize the companies and campaigns using […]

Like everyone around the world, we at Rakuten Advertising are closely watching events unfold in Ukraine and throughout the region.   We proudly maintain a workforce of talented individuals in Ukraine and have sister companies with hundreds of employees in Ukraine, Russia and Belarus. We have confirmed their safety, asked them to prioritize their well-being and […]

From award-winning customer support to innovative technology, the Rakuten Advertising Agency Support team has one goal in mind for our agency partnerships – success. Our Agency Services Program provides our affiliate agency partners with the necessary solutions, tools and support to fuel consistent growth for their clients. These agency partnerships continue to move the industry […]