Marketing Strategies

Smart commissioning strategies are changing the way advertisers engage with the affiliate channel. The tools and technology now make the channel more agile than most and deliver performance growth that supports direct revenue, drives awareness, and aligns with emerging advertiser priorities. To understand how advertisers can make commissioning strategies work smarter and harder for them, […]

The generally accepted rule of advertising states a consumer must see an advert seven times for it to settle in. This has been the basis for traditional TV broadcasting strategies for decades. Despite streaming services being a relatively younger sector, research from Rakuten Advertising has shown that in some markets brand recall is now higher […]

For many brands, reengaging lapsed customers is a primary focus of their marketing strategy. Brands often establish Loyalty and Rewards programs to encourage repeat purchases and remarketing emails and advertising. While these strategies are effective and should remain a core focus of a consumer marketing campaign, there are additional tools at a marketer’s disposal to […]

The official theme for Earth Day 2022 is Invest in Our Planet, with a call for an All In approach businesses, governments and citizens. Like many, we at Rakuten Advertising are working to do our bit. Last year, we launched the Rakuten Advertising Forest and, to date, have planted over 18,200 trees on behalf of […]

The effectiveness of advertising on streaming services has never been more potent, as demonstrated by the latest global research by Rakuten Advertising into viewer behaviors. The reason for this optimism is two-fold: Firstly, the research identified direct returns from advertising on CTV; the statistics show that viewers are purchasing searched-for items advertised on streaming services […]

Over recent years advertisers in the financial service sector have pivoted their marketing strategies online. As the industry navigates this shift, advertisers are increasingly turning to the affiliate channel to reach and engage consumers throughout the sales funnel. The finance vertical is unlike traditional retail when it comes to affiliate marketing. The sales funnel differs, […]

Over recent years the e-commerce industry has accelerated as the world continues to move in and out of lockdown. Changes in shopper behavior combined with privacy regulations have brands and agencies constantly on their toes as they seek out the most effective strategies to engage and ultimately convert consumers.   To support agencies, brands and publisher […]

The 2021 peak shopping period has arrived. Consumers have begun searching for the perfect presents, and brands are competing for their attention. Brands and agencies can use media strategies to stretch budgets and engage customers to ensure their marketing messages reach consumers during such a pivotal time.   So how do brands, media buyers, advertising strategist or media planners bring these strategies to […]

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC).  The blueprint demonstrates the importance of affiliate marketing as a strategic digital channel, and for publishers, showcases how they can add value and increase monetization opportunities.   One such opportunity stems […]