150 posts in 'Insights'
woman wearing luxury jewelry

E-commerce & Jewelry: New Buyer Insights & Holiday Trends

As small and mid-size jewelry brands build their online presence and prepare their inventories to meet holiday demand, it’s essential they understand who their target audience is, how they behave and the strategies that will get them to convert. In a recent webinar for jewelry brands, Platinum Guild International, Rakuten Advertising and Affiliate Marketing Dynamics […]
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Publisher Spotlight – Wickfire

Rakuten Advertising recently had the opportunity to speak with Wickfire to learn more about its background in the affiliate space, the key strategies that lead to its success, and what sets it apart from the other publishers in the industry. Read below to learn how Wickfire started, where it is now, and where it’s going. […]

A Look Back on the 2022 Back to School Shopping Season

As summer comes to an end and students return to their classrooms, we look back on our network performance for the back-to-school period. Despite concerns of inflation on back-to-school items, we still saw increased sales YoY. This is promising news as we head into the peak retail season for Holiday 2022.   Sales, Conversion Rates, and […]
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Driving Bookings Through Online Travel Aggregators in 2022 and Beyond

Online travel aggregators (OTAs) are a quick and efficient way for travelers to book anything from hotels to flights, car rentals, and more. As travel continues to rebound from the pandemic, Americans are optimistic about booking travel for the rest of 2022 and into the new year. While some are continuing to make most of […]
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RAIC Insights: Peak Planning 2022

The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are some obstacles brands and publishers must prepare for. To support their peers in planning, the Rakuten Advertising International Collective (RAIC) recently caught up to discuss […]
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Publisher Spotlight – Wildfire Systems, Inc.

Rakuten Advertising had the chance to speak with Michelle Wood, Vice President of Merchant Development at Wildfire Systems, Inc., about the ease of Wildfire’s browser extension technology for shoppers and retailers. Michelle talks about meeting the customers where they are, helping merchants grow their affiliate programs and what is in the works for Wildfire Systems, […]
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Pre-Holiday Shopping Insights 2022

It’s true what they say, most people do most of their holiday shopping during peak sale season in November, but as of late, consumers are starting to shop earlier to spread out the cost. Of the shoppers we surveyed, nearly half said they typically start their holiday shopping in November. Another 18% start shopping in […]
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2022 Travel Insights

Americans plan to travel around the country and the world this year. Despite concerns over inflation and higher fuel costs, the modern traveler plans to book trips well into 2023. In fact, 44% of travelers plan to spend more on vacations rather than downgrade the quality of their trip. As marketers look to reach travelers […]
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Optimizing Financial Affiliate Marketing Strategies During Volatility

As newcomers like neo-banks and cryptocurrency firms pave their way in the fintech world, financial brands are wondering which innovations to focus on this year and in 2023. Rakuten Advertising recently hosted a panel of financial marketers at our DealMaker event in Austin, TX, to discuss innovation and the challenges and opportunities for the future […]