Announcing the Rakuten Advertising 2021 Preferred & Platinum Agency Partners

From award-winning customer support to innovative technology, the Rakuten Advertising Agency Support team has one goal in mind for our agency partnerships – success. Our Agency Services Program provides our affiliate agency partners with the necessary solutions, tools and support to fuel consistent growth for their clients.  These agency partnerships continue to move the industry […]
How To Leverage Rakuten Advertising’s Financial Dashboard to Manage and Grow Your Affiliate Program

New and Notable Publishers (Shoppable & Envolve Tech) on the Rakuten Advertising Network.

Spring has sprung, and with it brings two excellent new publishers to our platform. Get in touch with them to learn more about how you can develop a profitable partnership to support your spring and summer shopping campaigns. Shoppable (SID: 227307) Shoppable is a patented, distributed checkout API that removes the need to redirect consumers […]

Rakuten Advertising Appoints New Leadership

Industry leader Anthony Capano named North America Managing Director of Rakuten Advertising Rakuten Advertising is proud to announce that Anthony Capano has been appointed as Managing Director of North America, and Rakhee Jogia will succeed Capano as International Managing Director. Together, Rakhee and Anthony will focus on growing Rakuten Advertising’s global performance marketing networks and […]
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Marketing Strategies

Overcoming ITP and Regulation Challenges

Over recent years, the evolution of privacy and data regulation, combined with tracking prevention technologies, like ITP, has brought many challenges to the digital industry. Regulation and changes to tracking have come about by consumers taking a stance against advertising that is too frequent or intrusive to their online experiences, resulting in new regulations: General […]