The concept of ‘Moments’ within a media planning strategy is rooted in the contextual understanding of where (and when), your audience is in the right frame of mind to absorb the messages you’re looking to get across. This approach is woven into existing strategic models based on demographics, and with it a 360-degree picture of […]
Advertisers: Learn how to create coupon offers and leverage affiliate partnerships to create a personalized shopping experience for your customers in this blog post. Personalization isn’t a new concept in marketing, but it is one that’s becoming more important. A report from Accenture and cited on 360sociable noted that 73% of consumers prefer to do business […]
After two long years, we are thrilled to announce that our performance marketing community has the opportunity to connect face-to-face again at Rakuten Advertising’s DealMaker Canada 2022! DealMaker Canada will be taking place at the Omni King Edward Hotel. Registration has just launched, so be sure to lock in your spot at this can’t-miss event […]
Online travel aggregators (OTAs) are a quick and efficient way for travelers to book anything from hotels to flights, car rentals, and more. As travel continues to rebound from the pandemic, Americans are optimistic about booking travel for the rest of 2022 and into the new year. While some are continuing to make most of […]
We’re excited to announce that this year’s annual mThink Blue Book survey is now open! For the last 11 years, Rakuten Advertising has been named the world’s top affiliate network, and the best affiliate network for advertisers, by mThink, publishers of the Blue Book performance marketing network rankings. The Blue Book Best Cost Per Sale (CPS) Affiliate Networks […]
The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are some obstacles brands and publishers must prepare for. To support their peers in planning, the Rakuten Advertising International Collective (RAIC) recently caught up to discuss […]
Rakuten Advertising had the chance to speak with Michelle Wood, Vice President of Merchant Development at Wildfire Systems, Inc., about the ease of Wildfire’s browser extension technology for shoppers and retailers. Michelle talks about meeting the customers where they are, helping merchants grow their affiliate programs and what is in the works for Wildfire Systems, […]
Our client service teams have been diligently at work creating award-winning performance marketing strategies and producing stellar results for our advertising clients. Today we are proud to announce that Rakuten Advertising has continued its streak of industry recognition for these successful campaigns! This is the inaugural year for PerformanceIn’s US Partnership Awards which seek to […]
It’s true what they say, most people do most of their holiday shopping during peak sale season in November, but as of late, consumers are starting to shop earlier to spread out the cost. Of the shoppers we surveyed, nearly half said they typically start their holiday shopping in November. Another 18% start shopping in […]
Americans plan to travel around the country and the world this year. Despite concerns over inflation and higher fuel costs, the modern traveler plans to book trips well into 2023. In fact, 44% of travelers plan to spend more on vacations rather than downgrade the quality of their trip. As marketers look to reach travelers […]
