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The Power of Context – A Messaging-First Society

Messaging is an endemic, global behavior across social and demographic groups – it’s an undeniable truth. As such, those behind advertising campaigns need to treat messaging platforms as a key facet of a successful media plan. This allows them to reach some of the most engaged, focused consumers at a time when they literally have […]

Rakuten Advertising Wins Big at the GPMA’s

Twenty-five years ago, Rakuten Advertising were the pioneers leading the way in a new landscape of digital advertising. We broke new ground with affiliate. We outperformed in programmatic and influencer marketing. And we did it globally.   Today, we’re proud to share that our team’s dedication and strategic expertise were recognized at the Global Performance Marketing […]
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E-commerce & Jewelry: New Buyer Insights & Holiday Trends

As small and mid-size jewelry brands build their online presence and prepare their inventories to meet holiday demand, it’s essential they understand who their target audience is, how they behave and the strategies that will get them to convert. In a recent webinar for jewelry brands, Platinum Guild International, Rakuten Advertising and Affiliate Marketing Dynamics […]
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Publisher Spotlight – Wickfire

Rakuten Advertising recently had the opportunity to speak with Wickfire to learn more about its background in the affiliate space, the key strategies that lead to its success, and what sets it apart from the other publishers in the industry. Read below to learn how Wickfire started, where it is now, and where it’s going. […]
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New Report – Affiliate: The Resilient Revenue Driver

While the past few years may not have been the most stable trading conditions – and uncertainty looking set to continue – one thing that’s been demonstrated is the ability of affiliate marketing to deliver reliable revenue to advertisers and publishers. With our affiliate report for 2022 – Affiliate: The Resilient Revenue Driver – we’re […]

A Look Back on the 2022 Back to School Shopping Season

As summer comes to an end and students return to their classrooms, we look back on our network performance for the back-to-school period. Despite concerns of inflation on back-to-school items, we still saw increased sales YoY. This is promising news as we head into the peak retail season for Holiday 2022.   Sales, Conversion Rates, and […]

Registration for DealMaker Canada is Now Open

After two long years, we are thrilled to announce that our performance marketing community has the opportunity to connect face-to-face again at Rakuten Advertising’s DealMaker Canada 2022! DealMaker Canada will be taking place at the Omni King Edward Hotel. Registration has just launched, so be sure to lock in your spot at this can’t-miss event […]

Driving Bookings Through Online Travel Aggregators in 2022 and Beyond

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Online travel aggregators (OTAs) are a quick and efficient way for travelers to book anything from hotels to flights, car rentals, and more. As travel continues to rebound from the pandemic, Americans are optimistic about booking travel for the rest of 2022 and into the new year. While some are continuing to make most of […]

The 2023 mThink Blue Book Survey is Now Open

mThink Vote Today!

We’re excited to announce that this year’s annual mThink Blue Book survey is now open! For the last 11 years, Rakuten Advertising has been named the world’s top affiliate network, and the best affiliate network for advertisers, by mThink, publishers of the Blue Book performance marketing network rankings. The Blue Book Best Cost Per Sale (CPS) Affiliate Networks […]

RAIC Insights: Peak Planning 2022

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The peak planning season is well and truly upon us, and this year, the season brings with it a unique set of challenges. Inflation, supply chains and increasing competition are some obstacles brands and publishers must prepare for. To support their peers in planning, the Rakuten Advertising International Collective (RAIC) recently caught up to discuss […]

Publisher Spotlight – Wildfire Systems, Inc.

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Rakuten Advertising had the chance to speak with Michelle Wood, Vice President of Merchant Development at Wildfire Systems, Inc., about the ease of Wildfire’s browser extension technology for shoppers and retailers. Michelle talks about meeting the customers where they are, helping merchants grow their affiliate programs and what is in the works for Wildfire Systems, […]

Rakuten Advertising – Shortlisted for Inaugural US Partnership Awards

partnership awards

Our client service teams have been diligently at work creating award-winning performance marketing strategies and producing stellar results for our advertising clients. Today we are proud to announce that Rakuten Advertising has continued its streak of industry recognition for these successful campaigns! This is the inaugural year for PerformanceIn’s US Partnership Awards which seek to […]

Pre-Holiday Shopping Insights 2022

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It’s true what they say, most people do most of their holiday shopping during peak sale season in November, but as of late, consumers are starting to shop earlier to spread out the cost. Of the shoppers we surveyed, nearly half said they typically start their holiday shopping in November. Another 18% start shopping in […]

2022 Travel Insights

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Americans plan to travel around the country and the world this year. Despite concerns over inflation and higher fuel costs, the modern traveler plans to book trips well into 2023. In fact, 44% of travelers plan to spend more on vacations rather than downgrade the quality of their trip. As marketers look to reach travelers […]